Guinness Storehouse has some competition!
For the first time, ever the number of visitors to Irish whiskey distilleries exceeded the one-million mark. The industry is booming!
Drinks Ireland and the Irish Whiskey Association, released statistics today (21.01.20) on how the Irish whiskey industry contributed to tourism in Ireland over the course of 2019. The numbers show a 10.5% increase in visitors in 2019 – from 923,000 in 2018, to 1.02 million.
“Irish whiskey distilleries and brand homes are now firmly established as a star performer within Ireland’s all-island tourism offering,” said William Lavelle, Head of Drinks Ireland | Irish Whiskey Association.
Jameson Distillery, Bow Street remains the No. 1 Irish whiskey visitor attraction; and indeed the No. 1 whiskey visitor attraction in Europe; in addition to being voted the world’s leading distillery tour for the second year running at the World Travel Awards in 2019.”
Most of the tourists come from North America – our top market, with Canada and the US accounting for over 30 percent of all visits in 2020. We also experienced a whopping 32% more visitors from Germany in 2019 than any other year.
View this post on Instagram